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JGA is often requested to speak on retail trends, branding and the store experience for a multitude of business organizations.
For more information about how JGA can participate in your next conference, email
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RetailConnections Summit: The Art And Science Of Retail Experience
We may be doing fewer numbers of stores, less expensive stores and, in some cases, even smaller stores, but as creative professionals, we're not being asked to do "less creative" stores. In fact, we are challenged in many cases to create stores with more variations of unique features
and benefits, or "Lazarus" stores' prototypes whose new image are being resurrected from the bones of their old. New concepts, ideas and initiatives are reinvigorating the store, and certain brands are continuing to push onward via innovation and revitalized business plans. Industry veteran Ken Nisch will lead this panel of retail go-getters who
are adapting their respective brands and rewriting the boundaries of retail. "Not normal" is the "new normal" when it comes to The Science and Art of Retail Experience.
Speaker(s)
Ken Nisch, Paul Calderon (Kohl's), Harry Cunningham (Saks Fifth Avenue), Christine Sturch (Whole Foods)
| Feb 27, 2012 | Bimtech Birla Institute (India): Sustainability Through Innovation
Ken Nisch joins an esteemed panel of presenters as they seek "Opportunities and Challenges for Organized Retail in Turbulent Times." The panel will question how brick-and mortar retailers will compete in this highly digital marketplace and discuss whether consumers are willing to engage themselves in 3D e-commerce environments.
Speaker(s)
Ken Nisch, Mr. Rakesh Rana (Subway), Mr. Rajeev Karwal (Milagrow), Mr. Rajesh Jain (Miraaya), and Others
| Feb 15, 2012 | NRF Big Show 2012: Luxury In The Eye Of The Beholder
When it comes to the purchase, enjoyment and collection of luxury items, products, services and places, the eye of the beholder can be quite different depending on their cultural, economic, political, and ethical values. This session panel will discuss accessibility vs. scarcity, masstige vs. prestige, fashionably frivolous vs. functionally futuristic – and how these factors are reflective of the luxury market bandwidth across geo and demographic factions around the world.
Speaker(s)
Ken Nisch, Amit Dutta (Luxury Hues), Greg Furman (The Luxury Council), Ignaz Gorischek (Neiman Marcus)
| Jan 16, 2012 | POPAI Brazil: Iconicity - Integrating Store, Product, Packaging And Marketing
This session will introduce the best retail communication ideas from around the globe. Whether through sight, sound, scent or taste – 1-D (brand), 2-D (packaging), 3-D (experience) and 4-D (community spirit) provide an opportunistic territory that when properly integrated, can become the most powerful vehicle for communicating with customers. Promotional and printed materials, packaging, signage, environments and community events act as the headlines, punctuation, subtext of the surroundings in which they exist. Speakers Ken Nisch, Chairman of JGA and Alexandre Tadeu da Costa, founder and President of Cacau Show, will present how iconic branding crosses channels to create a 360 degree perspective for identity distinction.
Speaker(s)
Ken Nisch, Alexandre Tadeau de Costa (Cacau Show)
| Oct 05, 2011 | Retail Design Institute/San Francisco: Orchard Supply Hardware: Creating A Powerful Fusion To Honor Heritage And Put Customers First
The concepts that made Orchard Supply Hardware a successful hardware retailer since 1931 continue today. With over 45,000 items, modern, easy-to-shop stores and acclaimed customer service, Orchard still serves California with the same simple retail philosophy developed long ago, "Take good care of our customers and they will take good care of you." Creating a connection with the past, JGA worked with Orchard Supply Hardware to reinvent a consumer-centric approach that celebrates its heritage in an updated and easy-to-shop environment, giving new life to the brand. This panel will explore the process taken to create the new prototype, which fills the void between the ubiquitous national big box home improvement store and the “mom and pop” hardware store by offering comprehensive “better/best” assortments and appealing to its major shopping constituencies. In this graphically-driven store, they have created a series of neighborhoods where target consumers can find their “natural” path, while being exposed to other products, capabilities and services available in the adjacent areas of the 48,000 square foot store.
Speaker(s)
Ken Nisch, Tom Carey & Janis Healy (Orchard Supply Hardware), Kent Yunker (Yunker Industries)
| Jul 28, 2011 | The Luxury Council Of San Francisco Presents: Persuasion - What Every Luxury Marketer Must Learn To Win The Heart, Mind And Pocketbook Of The "New" Affluent Consumer
Conspicuous consumption is out. Sophisticated style is in. And the appreciation of the "quiet" luxury is the emerging luxury trend. This session will explore the shifting marketplace; to reveal how brands in this new territory of luxury are seeking to create commercial scale, while maintaining a sense of aspiration and exclusivity. From the casualization of luxury to the repositioning of their prestige names, how do iconic brands create memorable experiences that build a connection to their consumers' future? For more information, visit www.luxesf.com.
Speaker(s)
Ken Nisch
| Jul 27, 2011 | SHOP Conference: Looking In, Looking Out, Looking Ahead ... Shopper Trends Impacting Your Business Today And Tomorrow
This session looks at everything from marketing and consumer-lead grassroots changes, to business and economy-driven, brand-focused measures that create pause and reconsideration of the retail environment. Discover how the store can respond to these changes whether they are driven from the top-down to the big box. These influences – from the impact of online and social media like Groupon and Facebook, to the scaling up and the scaling down from farmer’s markets to Google, the big-box to the no-box, and de-urbanization and re-urbanization movements – are all shaping shoppers trends now and for the future.
Speaker(s)
Ken Nisch, Paco Underhill (Envirosell)
| May 12, 2011 | GlobalShop 2011: Show Stoppers - The Best Of EuroShop
There's nowhere in the world like Europe if you want to see the newest and most innovative ideas for retail environments. Every three years, the hottest materials and styles, the best new retail technologies, stunning demonstrations of lighting, graphics and interactivity make their way to Dusseldorf, and in this session, leading retailers and designers bring their favorites to you. Even if you attended EuroShop, this is a good opportunity to see what you may have missed and learn how retailers might adapt new solutions to North American markets. Join us for a review of the latest and greatest design, fixturing and construction ideas and products from EuroShop 2011.
Speaker(s)
Ken Nisch, Karen Schaffner (A.R.E.), Harry Cunningham (Saks Fifth Avenue), David Kepron (Callison), David Meyer (Target)
| Mar 29, 2011 | EuroShop 2011: Green Retail - Social, Environmental And Business Perspectives Through Environmentally-Friendly Business Practices (Dusseldorf, Germany)
Representatives of leading global retailers will share their organizations' journeys to making their companies, their retail outlets, and their business practices more environmentally friendly. With their 360-degree approach, each recognizes that their environmental policy is made up of commitments across all aspects of their business. With the focus on this commitment, as it relates to the retail environment, learn how they have effectively created a culture, a road map and a set of guidelines that each of their companies judges in its accountability and success.
Speaker(s)
Ken Nisch (moderator), Urs Berger (Migros-Genossenschafts-Bund), Deepak Deshpande (Tata International), Harald Fischer (Rewe Group), Brendan Sullivan (VF Corporation)
| Feb 26, 2011 | GlobalShop 2010: Shopper Insights: Challenging The Boundaries Of Consumer Marketing
Understanding shopper insights and how they break down beyond well-worn demographic segmentation is at the heart of consumer understanding, activation, and shopper marketing. Understanding the unique motivation of consumers around “milestones, the new mom, the graduate, the grandmother,” and how better understanding these powerful market sub-segments proactively addresses product, service, and retail experience helps to take this form of retail from a noun to a verb. Looking at a case history around the highly emotional category of image capture; photography, and how CPI, as leaders in this category, have taken shopper insights and translated those into shopper marketing; they have created a place for their brand and their business within the emotional niches that exists within the larger world of consumers.
Speaker(s)
Ken Nisch, Ken Barnett (MARS Advertising), Shawna Conrad (CPI Corp.)
| Mar 10, 2010 | Think Sync: Maximizing Your Brand's Effectiveness (Retail Asia Congress In Mumbai, India)
A Look at Culture and Lifestyle and Their Implications on Retail. From shelf-to-store, retailers look for ways to integrate their brand tools into one seamless consumer message. Now is the time to get strategic and get serious with a plan of action. Leveraging all of your branding and communication tools can create one vision, one view, one message to all of your consumers; increasing your brand's impact while maximizing your cost effectiveness. This session illustrates how retailers bring their brands to life, while keeping their messages fresh through experiential environments from flagships to pop-up stores.
Speaker(s)
Ken Nisch
| Feb 10, 2010 | Event Design Summit 2009: Rebuilding Your Creative Thinking
Ken Nisch probes common myths that are mis-celebrated as drivers for successful experiences and their impact on consumers and customers. Is fashion perfect? Must there be a retail rainbow at the end of the ride? How fickle are target audiences? What do dinosaurs and design divas have in common? Why don't you have a cigarette after buying online? Should second-hand bookstores sell reheated coffee? Does your experience need to be everything to every customer or iconic enough to make an impression?
Speaker(s)
Ken Nisch
| Sept 29, 2009 | Mastering Retail: A Winning Combination For Consumer Domination (In-Store Asia Conference In Bangalore, India)
For businesses to survive and prosper in this global economy, those who employ a winning combination of consumer approaches: Mastering Retail (six masterful characteristics for retail domination), Iconicity (an experiential showcase for the brand), and Lifestyle Platforms emerge with more creative and effective shopper experiences. This session explores how three perspectives for developing the consumer experience coexist to allow retailers to stand out and thrive among the crowded field. As trends ebb and flow, the ordinary become extraordinary when they successfully migrate with consumers.
Speaker(s)
Ken Nisch
| Jul 16, 2009 | Jornadas De Distribución Comercial (Retail Experience Conference In Madrid, Spain): An American Perspective On Designing Global Experiential Environments
To compete in today’s challenging marketplace, business people are often cautious to innovate. Yet even in tough economic times, forward-thinking retailers are discovering the foundation for growth: Create innovative concepts that meet consumers’ evolving desires for a great shopping experience. This presentation examines the six attributes of the MASTER Plan for Successful Performance: Magnitude. Authority. Stimulation. Temptation. Ease. Revelation. Discover how these attributes can help you excite and intrigue consumers every step of the way. Learn how mastering these marketing insights, design concepts and business strategies can win sales from dedicated consumers who feel an emotional connection to your brand.
Speaker(s)
Ken Nisch
| Mar 26, 2009 | Retail Advertising Conference : Using Experiential Marketing To Bring Your Brand Personality To Life
Retailers are finally recognizing that bringing the brand to life through experiential environments keeps it fresh in the consumer’s mind. Now the challenge for ad agencies and design firms alike is to create and maintain consumer interaction through the seamless integration of their work. This session illustrates how brands become place-based success stories through store environments, shelf-based activation and events.
Speaker(s)
Ken Nisch, Barb Fabing (Arc Worldwide)
| Feb 25, 2009 | EHI Retail Institute Store Planning And Design Conference – Translating Global Retail Brands (Cologne, Germany)
How can brands choose the best strategy to express their global voice in the retail world? Today’s store concepts are flowing across national boundaries, yet they still borrow local flavor for groundbreaking presentation. This strategy allows them to “think global,” while “acting local” to succeed. New strategies in retail design and visual merchandising form the visual signs of change. This session offers case studies illustrating how retailers are accepting the global challenge, detailing how they locate, understand and entice consumers to explore their brands. One originated in the U.S. now expanding through Europe; the other began in Europe and is now building its branded concept across the U.S. Addressing how an experiential umbrella provides retailers unique solutions for overcoming cultural challenges, innovative consumer-centric shopping centers inspire them to expand their brand globally.
Speaker(s)
Ken Nisch, Bob Higgins (Kira Plastinina), Bevan Bloemendaal (The Timberland Company)
| Sept 17, 2008 | In-Store Marketing Summit: Building Brands At Retail: Savor The Flavors Of Chocolate Retail
Chocolate is the new wine. People are discussing where chocolate comes from, its ethics, health benefits and gourmet qualities. Expanded consumer interest is opening the door to specialization that has come through developing other retail categories such as fashion and cosmetics. Focusing on flagship environments in New York's Times Square and on Chicago's Magnificent Mile, this presentation will deliver insights into cultural, demographic and food psychology that were put to work strategically to differentiate each brand in its environment. You will:
*Discover how social, ecological and political perspectives impact category association
*Find out how consumer interest and local culture converge to help retailers differentiate and become iconic in their own right
*Learn how to integrate the essence of a brand legacy into a retail environment that becomes an immersive and entertaining consumer experience.
Speaker(s)
Ken Nisch, Michelle Gloeckler (The Hershey Experience)
| Apr 18, 2008 |
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