JGA is often requested to speak on retail trends, branding and the store experience for a multitude of business organizations.
For more information about how JGA can participate in your next conference, email
.
| TITLE |
|
|
|
| DATE |
|
|
|
GlobalShop 2010: Shopper Insights: Challenging The Boundaries Of Consumer Marketing
Understanding shopper insights and how they break down beyond well-worn demographic segmentation is at the heart of consumer understanding, activation, and shopper marketing. Understanding the unique motivation of consumers around “milestones, the new mom, the graduate, the grandmother,” and how better understanding these powerful market sub-segments proactively addresses product, service, and retail experience helps to take this form of retail from a noun to a verb. Looking at a case history around the highly emotional category of image capture; photography, and how CPI, as leaders in this category, have taken shopper insights and translated those into shopper marketing; they have created a place for their brand and their business within the emotional niches that exists within the larger world of consumers.
Speaker(s)
Ken Nisch, Ken Barnett (MARS Advertising), Shawna Conrad (CPI Corp.)
| Mar 10, 2010 |
Think Sync: Maximizing Your Brand's Effectiveness (Retail Asia Congress In Mumbai, India)
A Look at Culture and Lifestyle and Their Implications on Retail. From shelf-to-store, retailers look for ways to integrate their brand tools into one seamless consumer message. Now is the time to get strategic and get serious with a plan of action. Leveraging all of your branding and communication tools can create one vision, one view, one message to all of your consumers; increasing your brand's impact while maximizing your cost effectiveness. This session illustrates how retailers bring their brands to life, while keeping their messages fresh through experiential environments from flagships to pop-up stores.
Speaker(s)
Ken Nisch
| Feb 10, 2010 |
NRF Big Show 2010: Global Desires: Real World Applications
As transience and the desire for originality drive contemporary consumerism, this session provides a global perspective on retail’s evolving consumers and the stores they love to shop. As the desires for inclusion, inspiration and connections motivate customers globally; this session explores how universal desires can be transformed into product, communication and experience. The panel brings together consumer theorist (whose book on innovation considers how consumer insights inspire people and companies to start new projects, concepts, businesses, products and services), retailer (a Brazilian entrepreneur who organized and empowered a grass-roots sales focus selling chocolates door-to-door and built his business to a current industry-dominant position) and designer (known for experiential trendsetting consumer spaces) for a look at what’s now and what’s next. Held in the NRF Design Studio – Level 4, 11:00-11:45 am
Speaker(s)
Ken Nisch, Alexandre Tadeau Costa (Founder & President - Cacau Show), Beth Furtado (Retail Strategist & Author)
| Jan 12, 2010 |
NRF Big Show 2010: The Power Of Retail Design
The NRF Design Studio session highlights some of the most outstanding stores designed in 2009. Jayne O'Donnell of USA Today will talk with design firm executives about the building, branding and behind the scenes processes that led to the creation of these intriguing retail designs. This visual exploration will give you insights into how these creations were achieved, and what went into the making of well designed stores. Learn what is working, what impact green design is having on costs, and where you can save when considering store design. Held in Room Hall E, 1E 07/08/09, 10:15-11:45am
Speaker(s)
Ken Nisch, Jayne O’Donnell (Retail Reporter, USA Today),
| Jan 10, 2010 |
Event Design Summit 2009: Rebuilding Your Creative Thinking
Ken Nisch probes common myths that are mis-celebrated as drivers for successful experiences and their impact on consumers and customers. Is fashion perfect? Must there be a retail rainbow at the end of the ride? How fickle are target audiences? What do dinosaurs and design divas have in common? Why don't you have a cigarette after buying online? Should second-hand bookstores sell reheated coffee? Does your experience need to be everything to every customer or iconic enough to make an impression?
Speaker(s)
Ken Nisch
| Sept 29, 2009 |
Mastering Retail: A Winning Combination For Consumer Domination (In-Store Asia Conference In Bangalore, India)
For businesses to survive and prosper in this global economy, those who employ a winning combination of consumer approaches: Mastering Retail (six masterful characteristics for retail domination), Iconicity (an experiential showcase for the brand), and Lifestyle Platforms emerge with more creative and effective shopper experiences. This session explores how three perspectives for developing the consumer experience coexist to allow retailers to stand out and thrive among the crowded field. As trends ebb and flow, the ordinary become extraordinary when they successfully migrate with consumers.
Speaker(s)
Ken Nisch
| Jul 16, 2009 |
Jornadas De Distribución Comercial (Retail Experience Conference In Madrid, Spain): An American Perspective On Designing Global Experiential Environments
To compete in today’s challenging marketplace, business people are often cautious to innovate. Yet even in tough economic times, forward-thinking retailers are discovering the foundation for growth: Create innovative concepts that meet consumers’ evolving desires for a great shopping experience. This presentation examines the six attributes of the MASTER Plan for Successful Performance: Magnitude. Authority. Stimulation. Temptation. Ease. Revelation. Discover how these attributes can help you excite and intrigue consumers every step of the way. Learn how mastering these marketing insights, design concepts and business strategies can win sales from dedicated consumers who feel an emotional connection to your brand.
Speaker(s)
Ken Nisch
| Mar 26, 2009 |
Retail Advertising Conference : Using Experiential Marketing To Bring Your Brand Personality To Life
Retailers are finally recognizing that bringing the brand to life through experiential environments keeps it fresh in the consumer’s mind. Now the challenge for ad agencies and design firms alike is to create and maintain consumer interaction through the seamless integration of their work. This session illustrates how brands become place-based success stories through store environments, shelf-based activation and events.
Speaker(s)
Ken Nisch, Barb Fabing (Arc Worldwide)
| Feb 25, 2009 |
EHI Retail Institute Store Planning And Design Conference – Translating Global Retail Brands (Cologne, Germany)
How can brands choose the best strategy to express their global voice in the retail world? Today’s store concepts are flowing across national boundaries, yet they still borrow local flavor for groundbreaking presentation. This strategy allows them to “think global,” while “acting local” to succeed. New strategies in retail design and visual merchandising form the visual signs of change. This session offers case studies illustrating how retailers are accepting the global challenge, detailing how they locate, understand and entice consumers to explore their brands. One originated in the U.S. now expanding through Europe; the other began in Europe and is now building its branded concept across the U.S. Addressing how an experiential umbrella provides retailers unique solutions for overcoming cultural challenges, innovative consumer-centric shopping centers inspire them to expand their brand globally.
Speaker(s)
Ken Nisch, Bob Higgins (Kira Plastinina), Bevan Bloemendaal (The Timberland Company)
| Sept 17, 2008 |
In-Store Marketing Summit: Building Brands At Retail: Savor The Flavors Of Chocolate Retail
Chocolate is the new wine. People are discussing where chocolate comes from, its ethics, health benefits and gourmet qualities. Expanded consumer interest is opening the door to specialization that has come through developing other retail categories such as fashion and cosmetics. Focusing on flagship environments in New York's Times Square and on Chicago's Magnificent Mile, this presentation will deliver insights into cultural, demographic and food psychology that were put to work strategically to differentiate each brand in its environment. You will:
*Discover how social, ecological and political perspectives impact category association
*Find out how consumer interest and local culture converge to help retailers differentiate and become iconic in their own right
*Learn how to integrate the essence of a brand legacy into a retail environment that becomes an immersive and entertaining consumer experience.
Speaker(s)
Ken Nisch, Michelle Gloeckler (The Hershey Experience)
| Apr 18, 2008 |
