Objective
Create a vibrant environment that reflects the Springfield philosophy: Life is an ever-changing set of experiences, shifting attitudes and evolving points of view on a journey to find my place, and for my place to find me.
Result
Playing off of dramatically varying light levels and sources, highly contrasting materials and combining geometries are organized and rational, while others are simply for presentation of product and displays. They draw their inspiration from vintage and rummage and have a distinctive point of view proclaiming, “Springfield: Born in Europe, but ready for the World.”
Design Elements
- Within the Springfield retail environment, it is more about finding ways to bring the attitude to life, blending the concept to coexist within the city as well as in the more traditional and neutral suburban setting. From one perspective, the space appears planned, while from another, random.
- The storefront uses a gull-wing aircraft door and brick piers juxtaposed against the clean lines of butt-joint glass, fritted and filmed to introduce color and translucency.
- The store's sense of zones express a variety of shopping experiences as well as end-use lifestyles. A series of rolling panels help divide shopping areas providing foreground focals and a high degree of flexibility for changing the depth, course, and destination of the store’s circulation and traffic patterns.
- A variety of open high spaces contrast with purposefully low hard ceiling Found-materials; plumbing pipe, industrial tables and outdoor produce while exposed stock space and street market fixture presentations with the tiered-down display and exaggerated height of stock shelving bring the outside in.
- Graphics and communication are key components to adding scale and also provide an opportunity to integrate local interests and icons to the shopping environment.
