CASE STUDY: Soft Surroundings
Objective
Bring to life the sensibility of my time, my place, my self and the reflection of style that invites the customer to see the brand as an oasis of calm and serenity.
Result
This environment offers a place that is of the mind, filled with architecture and lifestyle displays that inspire.
Design Elements
- Accented with custom designed awnings and a framing of wrought iron treillage, the storefront adds crafted detail to the entry, also adding a welcoming note with its open doors and seasonal plantings.
- There are many amenities, including a generous amount of seating, comfortable fitting rooms, uniquely designed and appealing powder rooms and zones or spaces that she can claim within the overall store environment.
- Custom decorated fitting rooms are highlighted with crafted chandeliers, overscaled mirrors, wall covering and unique seating, making her comfortable to try on product and to also socially engage with friends and sales associates.
- Dramatic walls of towels and pillows, contrast the very detailed one-off displays of jewelry and accessories, making the store efficient to shop while delivering a sense of discovery within the same retail context.
- The reclaimed character of the wood flooring, rubbed plaster walls, the soft robin’s egg blue and aquamarine tonality of the fixtures help to ensure the sensibility of seeing the product through the eyes of her home setting rather a retailer’s perspective.
