Objective
Reinvent the department store experience through an inviting exterior, engaging interior design and unique merchandising display tools.
Result
Through this evolutionary design, the retailer adopts a practical response to the emerging nature of the industry, and to the ever-changing needs of the merchant, the customer, the natural seasonal ebb and flow, and the need to reinvent and reclaim the excitement of the department store itself.
Design Elements
- Custom-designed fixtures act as focal features to draw customer attention, become destination points, or divide departments as a movable backdrop and serve as merchandising and graphic tools.
- A lifestyle-driven wood-tone fixturing system defines quality, adapting to the unique needs of departments and individual brands.
- The color palette is neutral, highly textural becoming a perfect backdrop to the branded in-store shops featured throughout the store.
- Bringing the outside in with large glass areas, skylights and a central atrium creates a bright, airy and cheerful interior environment.
- The two levels of the space are drawn together through the atrium, which features an energetic and revolutionary, yet highly flexible beauty and wellness hub on the store’s first floor.
