Objective
To create a purchase experience reflecting the prestige of the brand in a casually sophisticated setting.
Result
Elements within the environment create an eclectically contemporary space, where interactive features make the selection process as exciting as the brand itself.
Design Elements
- Sales interactions take place on a series of porches and terraces surrounding the main building where seating areas and service drop-off points are situated
- Inside the dealership, dramatic lighting creates a textural surface, a warmer presentation for the vehicle displays
- The dramatic scale of the double height room is accentuated through the use of a large collage of mesh panels that creates a transition between the sales department and other areas of the dealership
- Kinetic lighting, industrial chain mail and stainless steel display panels contrast hand-stained concrete floors, dark stained timbers and tropical furniture
- During business hours, a variety of scrolling and colored patterns, overlaid with brand logos are projected across the steel mesh screens and interior architecture by the intelligent lighting system
- After hours, the architectural lighting switches to night mode and a theatrical lighting system automatically initiates an increase in vibrancy and animation
