Objective
To create a branded lifestyle concept appealing to the social, sophisticated and well-traveled Gen X and older Gen Y consumer, where the environment conveys a creative, artistic and individual expression.
Result
A 360-degree view of the Metropark lifestyle unveils an unexpected shopping environment that exudes personal expression and originality.
Design Elements
- At the storefront, shutter walls of cast green resin slabs provide a filtered view into the store revealing the clubby lifestyle setting that awaits, where a DJ spins an eclectic selection of music to attract and entertain shoppers
- Interior urban-mod cues: Undulating ceiling heights, curvy lines, bright, deep colors of orange and avocado and an irreverent retro feel provide its distinctive look
- Bold use of electronics, overscaled and densely displayed in the storefront or miniaturized and surprisingly incorporated into the fitting rooms, keep the customer within an arm's reach of the visual aspects of entertainment
- The boutique bar, a central element, bridges the men and women's departments and displays the concept's unique accessory assortment
- The dark wood cash wrap goes high-tech and high touch - with multimedia LCD monitor displays behind, while overhead an urban forest of earthy twig sculptures protrude from the back wall
- The lounge becomes a "hang zone" where shoppers can relax, listen to the latest music, or shop the unique gallery of original art
- Collateral, packaging and merchandise tags materials illuminate the new Metropark brand
