Objective
To create a warm and inviting environment that showcases the brand's unique products and extends their multi-channel experience into a highly flexible 3-D setting.
Result
Reflecting the Levenger commitment to luxury craftsmanship, the use of the finest materials coupled with a classic sense of style is at the heart of the store experience.
Design Elements
- Furniture vignettes create real-life settings that are appropriate for the contemporary or more traditional lifestyle
- Hints of a residential environment - wall niches, varying ceiling heights, accentuation of the architectural elements such as columns and use of area rugs - contribute to the products' sense of scale within its ultimate setting
- Store finishes such as quarried Mankato stone, hand-applied Venetian plaster, padded leather counters and walls and custom-made light fixtures reinforce Levenger's commitment to detail and the uncommon
- The collection of leather goods is highlighted against linen panels, a neutral setting appropriate for the ever-changing array of colors and silhouettes of their highly useful and always stylish products
- Multi-level display cases allow for groupings of products by brand or style and eliminate the monotony of the traditional linear display case
- Multiple drops from the ceiling create an architectural plane from which the illumination focuses on merchandise island vignettes, while a backlit skylight adds drama at the rear of the store
