CASE STUDY: Hot Topic - Torrid
Objective
To create an empowering brand and store environment for the on-trend plus-size junior that reflects the evolving Gen X and Y alternative culture.
Result
A store experience that mirrors the unabashedly passionate female with a full spirit and big personality, becoming the place to shop for those who know who they are and what they like.
Design Elements
- A series of unique merchandising elements - from the storefront display vignettes to the stair-step runway platform - enhance the shopping experience
- A complex layering of finishes include frosted Plexi-back panels, display clouds and slashes of pinks, purples and oranges
- Accentuated by a focal drape swag, abundant displays add a distinctive flair
- Subtle references of soft curves and high-energy twists are evident in the choice of fabrics and wall coverings
