CASE STUDY: Verizon Wireless
Objective
To create a compelling and informative customer-centric showcase appealing to a product and customer base that crosses many lifestyle, end use and demographic variables.
Result
The prototype provides a practical, consumer-friendly solution through a marketing dimensional matrix that allows integration of graphics and product display. This evolution took place from the high pressure category focused-approach to devices and transactions into one that brings together solutions and encourages sampling and interaction with the store’s associates, products and service plans.
Design Elements
- The “What’s New” wall display fixture anchors the rear focal point of the store and acts as a place for the store to deliver a dynamic multi-media experience showcasing gaming, music and multi-media options.
- An internally illuminated, futuristic demo bar serves as the store hub, products are showcased in conjunction with consumer-activated touch screens and integrated with print support to encourage browsing and becoming a natural place for the customer to quickly see what is new and “hot” within the store’s merchandise offer.
- Enhanced through wall displays that make use of mega-lifestyle graphics, the Zones help consumers to shop self-guided, or offer a clear path toward sales associates to address their product and service needs.
- The service module is defined by an architectural set of soffits and division wall and provides the customer with a sense of Verizon Wireless’ priority on customer service in an environment that maximizes the connection and contact for the customer, while lending an appropriate level of privacy.
- Graphic display walls and adjacent fixtures, are made of simple, durable and quality materials such as wood veneers and metals that are complementary to the industrial design standards of the devices themselves.
