CASE STUDY: Timberland Outdoor Performance
Objective
To create an Outdoor Performance tradeshow booth building on Timberland’s commitment to environmental accountability leveraging its “nutrition label” concept, incorporating repurposed objects maximizing operational flexibility, while minimizing negative environmental impact.
Result
The exhibit conveys its eco-friendly message through re-purposed industrial objects and natural and recycled materials. Significant use is made of “found,” repurposed, recycled and reprocessed elements and materials.
Design Elements
- The outside features a 3-D “nutrition label,” a signature element, translated into a large panel, highlighting various materials and an environmental “scorecard” for full transparency and accountability.
- 40-foot long discarded shipping containers were reclaimed as “overstock” from a shipping crate “graveyard” and repurposed for ongoing shipping and storage, but most uniquely as the booth’s physical selling rooms and act to stabilize the floor plates of the “Stonehenge” like ring that provides elevation and signage for show-specific marketing and communication.
- A center space provides a community gathering area with stand-up counters, creating an easy “meet and greet” environment for customers to communicate with Timberland representatives and friends.
- A raw metal merchandising bar is adjustable to allow for different depths of products - shoe displayers are flexible, working off the back wall of the container.
- Custom designed display tables bring together a series of natural materials in a highly flexible surface that enhances the viewing angle of the product, providing an adequate work surface for the customer.
