JGA is committed to providing clients with the most innovative and consumer-responsive design required to compete in today’s fast-paced marketplace. A visionary balance of space planning, brand identity, imaging, graphics and merchandising succeeds in heightening the shopping experience. Our proven process of an integrated partnership between design team and client transforms project challenges into successful retail solutions.
PHASE ONE: DEFINE
Peer Analysis
- Analyze relevant competitors
- Review market and business trends
- Establish benchmarking best practices
Consumer Characteristics
- Define customer demographics/ psychographics
- Assess relevant lifestyle influences
- Identify emotional catalysts
Programming
- Information gathering
- Review the projected investment parameters
- Establish timeline
PHASE TWO: SOLVE
Visual Analysis
- Explore and commit to a conceptual idea
- Establish the environmental design direction and merchandising solutions
- Determine the visual communication of the brand image
Position Mapping
- Diagram key project components: Competitive, Perceptual and Experiential
- Refine cost expectations: Needs and wants
- Value alignment: Assess the Price/Image ratio
Brandspeak: Core Drivers
- Visual vocabulary: Develop the imagery that drives the brand environmental experience
- Brand platform: Determine positioning to influence future brand habitat
PHASE THREE: REFINE
Bring The Brand To Life
- Preliminary concepts and schematic design
- Design Development: Refine the details of the design elements
- Functionalize the merchandising and operational needs
PHASE FOUR: DOCUMENTATION
- Prepare details and specifications for architectural components
- Coordinate with consulting engineers
- Prepare design intent fixture documents for bidding and shop drawing preparation by the fixture vendors
PHASE FIVE: BUILD
- Procurement: Order fixturing, materials, and services
- Construction: Receive construction bids, expedite approvals
PHASE SIX: REVIEW
- Store concept and operational review
- Review performance expectations
- Documentation of findings and recommendations
PHASE SEVEN: ROLL OUT
- Location analysis and selection
- Landlord scope definition
- Documentation
